Challenge

Amplify Getaway’s mission to help people disconnect in an always-on world—supporting rapid growth and rising demand with a clear, differentiated narrative.

Conviction

As screen fatigue and burnout increased, Getaway could stand apart as a health-and-wellness hospitality brand—offering city dwellers a restorative reset through time in nature.

Approach

Confidant elevated Getaway beyond traditional travel coverage through a strategic mix of Outpost launches, partnerships, thought leadership, and corporate storytelling—positioning the guest experience as an essential antidote to modern burnout and digital overload.

Results

National earned media coverage reframed Getaway as a wellness-forward escape for urban audiences—helping drive record booking rates and sustained momentum during a period of rapid growth.