Challenge

Build trust and drive back-to-school awareness for Banza through an earned-first approach that resonates with both parents and kids.

Conviction

By leaning into play, Banza could turn dinnertime from a point of stress into a moment of creativity—making nutritious food something kids actually want to engage with and parents feel good about serving.

Approach

Grounded in insights from a survey on parental dinnertime stress, Catamaran partnered with Banza to launch Banza Masterpiece’zas—a limited-edition pizza kit that transformed Banza’s high-protein, high-fiber pizzas into an edible art canvas. Young artists from P.S. ARTS (Los Angeles) and Creative Art Works (New York City) inspired the packaging designs, with 50% of proceeds benefiting Whole Kids Foundation. The launch was supported by influencer content and a robust earned media push timed to back-to-school.

Results

The campaign generated momentum for Banza’s pizza line during a key purchasing window—positioning the brand as a dinnertime hero for parents and a creative outlet for kids.